KangarooUK

How Duda's Advanced Features Boosted KangarooUK's sales

Duda helped revolutionize the operations of this British digital marketing agency, enabling them to streamline processes, scale up, and provide more technically advanced websites to clients and agencies worldwide.

• 75%
  Website-building time was reduced by 75%
• #1
  Websites became agency's #1 source of revenue
• 300%
  300% year-over-year growth over the past 3 years

Struggling to Build One Site a Month

KangarooUK's journey with Duda began almost 5 years ago at a UK local networking event. Peter Jones, Commercial Director at the full-service digital marketing agency, was expressing his frustration about being unable to meet his clients' demands. He was working with 5 different website building platforms.

"It was a real hassle dealing with different developers and navigating different code languages. Our designer team spent too much time explaining how they wanted the site to look. We simply couldn't build not even one site a month, it was so frustrating", Jones recalls.

At the event, someone mentioned an agency that was building 12 to 15 websites a month, to which Jones responded, "That's impossible." But he was intrigued and took the agency's contact information and scheduled a meeting. He was surprised to find that the agency had 6 designers who built websites on Duda.

Jones recalls thinking, "This is a real game changer; it's going to transform my world!" And after starting working with Duda, he says he felt bad for having wasted so much time with other website building platforms.

Streamlining Processes and Scaling Up

During their first month using Duda, KangarooUK was able to deliver 4 new websites. "What used to take half a day in WordPress now just takes half an hour in Duda", says Peter Jones.

Now, designers create the websites directly in Duda, and KangarooUK's project manager streamlines the process even further.

According to Jones, clients often don't know what they need for their website, and their information is scattered. The project manager's role is to gather all these needs and information and create a project for the designer.

The process is straightforward:

• The project manager speaks with the client, creates a brief, and gets the proposal approved.
• The designers create the navigation and homepage in Duda, and a few sample pages if needed.
• The homepage is presented to the client for feedback, and once approved, the full site is deployed.
• The project manager meets with the client, presents the website, and grants access to the platform, allowing the client to use Site Comments to request changes.
• Once all changes are made and the client is satisfied, the site goes live, and the client receives access to make edits on the Duda platform (without the risk of breaking the website, thanks to Client Management).

On average, KangarooUK builds 10 sites a month. "While we know of agencies in the Duda network that build 50 to 70 sites a month, we focus on building more complex and sophisticated websites," says Jones.

Upgrading to Create More Complex Websites

After 2 years of using Duda, KangarooUK decided to upgrade their plan exactly because they wanted to build more technical websites, including custom widgets and eCommerce functionality.

Despite initial hesitation over the commitment, Peter Jones and the team never looked back. The upgraded plan enabled them to improve their processes and tackle technical challenges for clients and other agencies.

Jones and his team now have regular consultations with Duda's account managers to address any obstacles they encounter.

They also became a Duda Expert, and now serve agencies from around the world. As a Duda Expert, they have gained visibility and attracted new clients with even more complex technical needs. Together, they are pushing the limits of the platform and seeing continual improvement, according to Jones.

How Building Websites Became KangarooUK's Bread and Butter

Website building services are now the primary source of revenue for KangarooUK, accounting for 33% of their total income in 2022. Prior to using Duda, website building only accounted for a small fraction (5-6%) of their business.

"Many agencies say they can't make money from website building, but I tell them to send their clients my way and I'll build them at a lower cost, with a commission on top. They have high-priced developers and need to charge their clients more," says Jones.

Since adopting Duda, KangarooUK has not lost any clients, but instead, they have been retaining clients for longer, thanks to annual proposals for refreshing existing sites.

The agency has experienced a 300% YoY growth over the past three years, and they attribute much of their success to the efficiency and accuracy of their quotes.

"Duda helps us better serve our clients. The team is amazing and they are genuinely there to help us grow. The Duda University videos are great and the Duda Community is fantastic. There are so many people who are willing to help, it's such a giving network with a genuine community spirit.".