Fix8 Media leverages Duda’s AI Assistant to deliver superior client results, faster than ever
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9x
Generate SEO metadata up to 9x faster
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Offer SEO services to price-sensitive customers
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Get client sites live faster with AI content population
“We had a rule: we will never use AI to replace thinking,” says Josh Neimark, CEO at Fix8 Media, admitting he was initially reluctant to use AI for client work. However, faced with the rapid rate of AI adoption in 2023, Josh and his team quickly realized that AI wasn’t going anywhere.
“If you don’t embrace AI, you will not be competitive in the market,” says Josh.
While he still firmly believes that AI shouldn’t – and can’t – replace an expert strategy and human touch, Josh and his team have found many ways to effectively and ethically implement AI into the agency’s workflows.
Keep reading to learn how Fix8 is using generative AI tools, including Duda’s AI Assistant, to save time, build SEO-optimized sites for clients of all price points, and ultimately deliver superior results for their clients – faster than ever.
Offering SEO to all clients, no matter their price point
Josh points to Duda’s AI SEO Assistant as one of the most valuable AI tools his agency uses on a day-to-day basis. For example, normally it would take hours for the team to research, do keyword analysis, review competitors, and write and populate all of the SEO metadata for a 10-15 page website. With the AI Assistant, the team can optimize a site in less than an hour, including the time spent reviewing and tweaking the AI-generated results.
Because of these time-savings, Fix8 now offers SEO services to clients at all price levels. This means even the most price-sensitive clients get an SEO-optimized website and a valuable leg-up on their organic growth journey - all in less than an hour of the Fix8 team’s time.
Josh explains his philosophy on this approach:
“We have clients not customers. That’s an important distinction. A customer buys something once. With a client, you work with them hand-in-hand to grow their business.”
He continued, “A lot of clients don’t have a budget for SEO right away. However, we can help them grow to the point where they do have the budget to invest in more advanced SEO and other services to get their business to the next level.”
Another advantage Josh highlights is the ability to better differentiate their lower-priced website packages. Price-sensitive markets can be very competitive, so offering basic SEO and content population is a great differentiator from other similarly-priced website packages.
“If I can give my clients value - even if they don’t have the budget - I will. Duda’s AI tools make that possible,” says Josh.
Using AI to overcome a major roadblock: content population
One of the biggest roadblocks to getting client sites live quickly has always been populating content. Some clients starting from scratch have a hard time filling all of the pages of their new website with content, and this can delay a site launch.
“Where we have previously used lorem ipsum, now we use AI,” says Josh.
With Duda’s AI Assistant, the Fix8 team can instantly populate client sites with content. They simply add the client’s business details once, and then they can generate contextual, high-quality content to each page in seconds. The tool will also shorten or lengthen the copy to fit the design in just the click of a button.
So now, when clients come to Fix8 with zero copy for their websites, instead of starting from scratch, all the client needs to do is review the AI-generated copy and make any edits they want. This helps speed up the time to site launch, and helps Fix8’s clients start getting results faster.
Adding value with AI tools and education
In addition to speeding up their own internal workflows, the Fix8 team also offers their clients access to Duda’s AI tools as an upsell. Clients can upgrade to use the AI Assistant themselves to create new content and optimize new pages on an ongoing basis.
However, Josh has found that many clients have less experience with AI and aren’t sure how to use this powerful technology. This has been another opportunity for Josh and his team to add value by educating their clients on AI best practices.
For example, any AI tool is only as good as the information you feed into it. While Duda’s AI tools are pre-engineered with the most effective prompts for each use case, you still need to add business details that the AI can use to generate great copy and metadata. Josh advises his team and clients not to rush and to give the tool good information to ensure the best results.
Being transparent with clients
Finally, being transparent with clients is a fundamental aspect of Fix8's AI strategy. This commitment to transparent and ethical use of AI is more important than ever, as clients become more aware of this technology.
“We’re hearing this question more from our clients: ‘Are you using AI?’” says Josh, “We tell them the absolute truth. We do.”
Fix8 believes that honesty fosters trust and strengthens relationships with their clients. By being upfront about their use of AI, the team can address any potential concerns and highlight their commitment to leveraging the latest technology to deliver superior results. This positions Fix8 as a forward-thinking and trustworthy partner to their clients.
To learn more about how to use AI effectively in your agency, check out our 2024 AI Report for Digital Agency Leaders.
Log in to your Duda account or start a free trial to try the AI Assistant for yourself!
