CCC adds website offering to all-in-one SaaS solution for automotive collision repair shops
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Brought a brand new website builder product to market in record time
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As little as 10 minutes to get a site up and running
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Provides critical functionality to help auto body shops establish an online presence
An opportunity to expand CCC’s product offering
In 2022, CCC identified a major gap in their market: many of their automotive collision repair customers had virtually no web presence. If a shop had a website at all, it was typically a very basic site–essentially a digital business card. Like most SMB owners, these body shops just didn't have the bandwidth to get a website up and running on their own, and they were quickly discouraged by templates that didn’t meet all of their needs.
CCC realized this was a huge opportunity to expand their all-in-one estimating & shop management platform and offer easy-to-launch professional websites to their shop customers. In addition to creating a new revenue stream, this product launch would allow CCC to create even more value for their customer base to drive loyalty and retention.
Rather than create their own web builder from scratch, CCC opted to partner with Duda to bring this product offering to market.
The search for the perfect website builder
To launch their website offering, CCC needed more than just a website builder. They needed a solution that could be fully integrated within their existing platform and that would make it easy for customers to create, launch, and maintain their sites - all as part of their CCC experience.
The team researched all of the major website builders, but Duda emerged as the clear winner thanks to robust integration that was only possible with Duda’s white label web building platform.
“Integration was key,” said Ripul Jain, Director of Product, “The other website builders we talked to had all the parts, but the integration wasn’t there.”
How it works
With the Duda platform fully integrated into CCC’s technology, body shop owners can now easily launch robust websites in as little as 10 minutes. A shop can simply choose from a variety of pre-built, industry-specific templates that are dynamically populated using information from their existing CCC profile.
These websites have all the essential features built-in, including CCC’s tools for appointment scheduling, virtual estimates, and more. No plugins or complicated setup required. In addition, the sites are SEO-friendly, responsive, and easy to maintain.
Plus, the end user experience is completely seamless. The customer feels like they’ve never left the CCC platform.
A true partnership
From start to finish, CCC was able to bring a complete, full-feature website product to market in just 6 months. They were able to launch quickly by working with a Duda Expert (Fix8 Media) to build custom connected templates. CCC also had the ongoing support of Duda’s account management and technical account management teams, who met weekly with CCC’s cross-functional team to ensure a smooth and successful launch.
Post-launch, CCC continues to partner closely with their Duda Account Manager and Duda Expert team to continuously improve and refine the website offering.
Instant websites, quick results
In the first 3 months since introducing their website builder product, CCC has already seen some very promising results, launching websites for 25 satisfied customers and counting.
“Our sales team has told us this was one of their easiest products to sell,” said Jain.
He also emphasized the excitement customers have expressed when they see just how easy it is to launch their very own full-feature website.
“The feedback is always overwhelmingly positive,” said Jain, “Customers couldn’t believe that in just a few minutes, they could have their business website up and running. There’s a little bit of disbelief that that’s possible.”
Check out our 2-minute product tour to learn how you can add a website offering to your SaaS platform.
