How Develomark Grew Its Revenue 12x After Partnering With Duda
Thanks to Duda, Develomark developed a scalable business model offering websites and comprehensive marketing solutions, leading to a significant increase in customer retention rates and a remarkable revenue surge within just a few years.
Develomark, a full-service digital marketing agency specializing in website design & development, SEO, advertising, user experience, conversion optimization, and social media management, caters to small businesses across various industries. Their holistic marketing services focus on delivering high ROI for clients.
Exclusive use of Duda for website offerings positioned Develomark as a leading digital agency in Connecticut. Their revenue skyrocketed from $150,000 in 2020 (when they used WordPress) to $1.8 million in 2023, owing to the scalable model created with Duda.
“We transitioned from one account manager managing 10 websites to one person handling hundreds effortlessly, thanks to the ease of use for both the team and clients in managing information.”- Ruan Marinho, SEO Director & Owner at Develomark
Recognized as a Google Partner with an A+ rating from the Better Business Bureau, Develomark prioritizes continuous innovation in service delivery. They foster an internal culture valuing employees to ensure exceptional quality marketing assets for clients.
Overcoming Challenges in Retention and Service Offerings
Before partnering with Duda, Develomark faced challenges in retaining clients due to a limited service range. Their SEO-centric focus resulted in a revolving door of small businesses seeking comprehensive marketing packages elsewhere.
This lack of diverse services led to a mere 40% retention rate, prompting a critical shift in their service strategy to avoid losing clients to competitors.
Aiming to Become a Full-service Agency
Recognizing the need for a more comprehensive service suite, Develomark aimed to take ownership of clients' websites. They sought a scalable method for rapid, low-maintenance website production to enhance the entire digital experience.
After exploring various website building platforms, Develomark discovered Duda, impressed by its advanced features and API capabilities.
Using Duda's API to Integrate Tools and Automate Tasks
Partnering with Duda enabled Develomark to utilize advanced features like Connected Data, Dynamic Pages and Team Templates, allowing them to create high-quality automated websites for their customers by connecting with Duda’s API.
These features enabled Develomark to create websites in only a day and changed their business model entirely. Instead of focusing only on SEO, they were now able to become the full-service agency they had only dreamed of before.
By automating the majority of their website building procedures, Develomark incorporated websites into their core service offerings and added a yearly update for all websites, made possible through Duda’s custom Widget Builder.
Similar to how phones update to the latest software to keep users engaged, Develomark uses a comparable tactic to entice current clients to stay with them and future clients to sign up with them. Develomark is currently on “Develomark 2.0” and will be moving toward “Develomark 3.0” to create additional value for their clients even after their initial build is complete. 3.0 includes a conversational AI with Duda’s API to accomplish marketing tasks like updating their website, content, images, business hours, and other basic marketing tasks.
Increasing Profitability by Reducing Time Spent on Website Edits
Ruan Marinho also attributes Duda’s ability to integrate with third-party platforms such as Airtable as an essential part of how his agency can reduce time spent editing client websites.
“If a client says ‘I want to update the "Why Choose Us" section" on their pages, and you’re doing that manually, you are losing to an agency like us because we’re going into an Airtable cell and updating it one time, and it’s updating throughout the entire website. And this is critical.”- Ruan Marinho, SEO Director & Owner at Develomark
While Develomark doesn’t typically make edits to their client’s websites, they do give their clients access to their websites through Duda’s intuitive client portal. Most clients log in to Duda's portal and make website changes themselves, improving the customer experience and increasing the agency's profitability since they don’t have to do it.
Overall, Develomark's experience with Duda has exceeded their expectations and allowed the business to accelerate rapidly.
Skyrocketing Revenue and Retention with Duda
Since partnering with Duda in 2020, Develomark has published over 183 websites on the platform, significantly growing their revenue. The agency saw a 12x revenue increase, going from around $150,000 in revenue in 2020 to $1.8 million in 2023.
In addition to their exponential revenue growth, Develomark was also able to increase their customer retention rate by an impressive 132.5 percent. This has completely changed the outlook for the agency, which previously was retaining only 40 percent of their clients.
“We realized that if you don’t manage the customer’s website, then it is easier for them to churn. When you are doing SEO and marketing for a customer, you need to manage their website if you want to have a sustainable business.”- Ruan Marinho, SEO Director & Owner at Develomark
While Develomark is excited with their results, they are not stopping innovating their business anytime soon. They are creating an all-in-one SaaS platform leveraging Duda's API to increase their website, SEO, and marketing workflows through the power of conversational AI.
Ruan Marinho believes this DIY experience will enable them to reduce their prices while increasing their profitability even more. This expansion is in the early stages – the plan is to make the transition from a full-service digital agency into a SaaS platform in 2024.
Develomark now has a bright future for their long-term business growth thanks to Duda!
