HELPING COMPANIES SELL MORE ONLINE WITH DUDA
The Colombian agency BlueCaribu started using Duda in 2018. Since then, its clients increased digital campaigns' conversions by almost 40%! And more:
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45%
increase in sales of websites to clients
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42%
reduction in page creation time
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68%
reduction in technical demands from clients
Founded in 2011 with a very clear and objective proposal: to help companies sell more using the internet, the Colombian digital marketing agency BlueCaribu has offices in Spain, Colombia, Peru, and Ecuador, and more than 40 digital marketing experts.
"Our goal is to use technology and digital marketing to help our clients generate more sales," says Felipe Castelli, web and SEO director at BlueCaribu. There are already hundreds of companies served by BlueCaribu in at least 19 countries. Among them are multinationals such as L'Oreal and Visa, in addition to many small and medium-sized companies.
One of the services provided by the agency is web development. And this is the focus of Felipe Castelli's work. "My role is to optimize the creation time of each site and, at the same time, deliver a high standard of quality that meets the specific needs of each client."
In other words, Felipe sought to ensure that the websites developed by BlueCaribu have a great design, an excellent user experience and become a tool to help customers sell more on the internet. However, the process was complicated and fraught with challenges.
CHALLENGES: SLOW, CUSTOMIZATION AND UPDATES
Like many agencies, BlueCaribu faced several challenges during the process of creating websites for its clients. It was slow and dependent on plugins and templates created for the CMS. Customization was a big headache.
At the same time, continual updates or plug-ins could make some sites not work. Finally, many optimizations had to be done manually and were dependent on a designer or programmer.
Felipe Castelli made a complete list of the challenges that BlueCaribu was facing:
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Dependence on CMS templates and plugins
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Little scalability of some CMS
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Offering technical services, as was sometimes required, was not profitable
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Difficulty for customers to adjust or optimize their websites
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Customers had to make constant changes to their websites
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CMS didn't help with technical issues like speed or responsiveness for digital campaigns
Therefore, in 2019 the agency chose to start working with Duda's platform. "When we started our alliance with Duda, the process was simple and uncomplicated. They introduced us to the tool, allowed us to interact with it and then we started to use it for each of our customers", says Felipe. He adds that there was no cost associated with the process prior to using the platform.
THE DECISION PROCESS
To make the decision to migrate to Duda, Felipe explains that BlueCaribu used the following criteria:
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Reduction in site development time
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Ease of use of the tool
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No dependency on designers or programmers by customers
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Scalability at the time of updates by search engines or browsers
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Technical support that avoids problems or worries
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Possibility of using your brand on the platform
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Constant evolution of different design tools
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Duda Alliances at the technical and storage level
The agency's vision was to find a platform that would contribute to the increase in the number of clients interested in creating their websites with BlueCaribu. Furthermore, Felipe was interested in making the most of the tool for optimizing digital campaigns.
The results came quickly and did not disappoint.
EXPECTATIONS WERE CREATED (AND MET)
Today, BlueCaribu has, on average, 180 customers using Duda's platform every month. For these customers, the increase in conversions for paid traffic, SEO, social media or email marketing campaigns was 37%. In other words, sites created with Duda show an improvement in performance of almost 40%!
The agency also collects other positive indicators:
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45% increase in website sales to customers
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42% reduction in page creation time
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68% reduction in technical demands from customers
"By scaling the tools offered by Duda, we can increase the quality of each of the pages created for our clients. Today we are referenced in the market as one of the best web design and digital marketing agencies", says Felipe Castelli.
The web development and SEO director at BlueCaribu joined a webinar by Duda in Spanish and talked more about how to boost the process of creating websites with high sales conversion rates.
SALES, SALES AND MORE SALES
In October 2021, BlueCaribu became the first Colombian company to win Google's Premier Partner Awards. It was in the category of "Online Business Growth", which recognizes the ability to help companies have a presence on the Internet, stay and reach new milestones in their business.
According to Felipe, the fact of having coupled its processes to Duda's tool has allowed the agency to scale and have a greater impact on its services, making digital campaigns more efficient, customizing each of the designs and adding the features that customers request.
"And, most importantly, we are helping our clients sell more online thanks to websites built with Duda's platform", he concludes.
