Their Success With Duda
How Brazilian agency Indi TI scalably doubled their client base and tripled the amount of websites under their management with Duda.
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2x
more customers
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3x
more deliveries of high-performance websites
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70
percent lower website costs for customers
ABOUT INDI TI
Indi TI was founded in 2015, when Tarcísio Corrêa, CEO of the company, started to offer website development services in the metropolitan region of Belo Horizonte/MG. Around the same time, he identified a few of his customers’ key recurring challenges, including high prices, lengthy contracts and low-quality site performances.
Corrêa felt that the price of websites offered by most web professionals at the time, especially during an economic crisis, were not consistent with the market. Additionally, the development sector carried a certain reputation for “bull****.”
“I realized that the websites of many businesses were of poor quality. The performance on pagespeed was low and designs were entirely out of date,” Corrêa said. These were the pain points on which Indi decided to focus. “Our objective was to address these challenges by applying project management and agile methodology to the website creation process ,'' he explained.
OPPORTUNITY
Indi TI’s first web design projects were developed in WordPress using HTML and CSS. Early on, the problems associated with building sites with the popular open source software became evident. “It was a mess of plug-ins, errors and installation,” said Corrêa.
Indi TI’s CEO quickly realized it was not in the interest of his agency or clients to continue working with WordPress. Due to the amount of work required to build sites, Indi charged between 3K and 5K Brazilian reais per website or eCommerce project — and that was before adding monthly maintenance fees.
After getting to know Duda, the agency decided to adopt it as its main site-building platform with the aim of reducing cost and development time. “Duda was the best solution we found to reduce prices, increase agility and maintain a high quality of service. Duda was a kind of savior for us — really, for all web developers,” said Corrêa.
HELLO SCALABLE PROCESS!
After starting with Duda, Indi TI was able to set up the scalable website creation workflow they could not achieve with WordPress.
”The process of collecting content, laying out designs and approving projects took up to 3 months with WordPress,” said Corrêa. “Within the first year of working with Duda, everything improved — development time, support and performance,” he continued.
Indi TI bet 100 percent on Duda, and won! The platform reduced time spent creating and managing clients' websites by up to 50 percent. The agency points to Duda’s intuitive drag-and-drop website builder that requires little to no coding. “Our site-building process has become sustainable and scalable,” said Corrêa. “When we worked with WordPress, it was like we had to do battle with a lion every single day. But in a short time, we gained speed and agility with Duda, and today we’re sure that Duda was the right choice.”
GOING FORWARD
With the pandemic, the Indi TI found itself in a situation similar to that of other businesses — they needed to reduce costs and staff. Thanks to Duda’s Duda super efficient web design platform, the agency was able to continue serving customers without any disruption to workflows or site quality, even with a reduced team.
Today, the agency is entering a growth phase with a specific focus on the health and well-being verticals.
"Duda brought reliability and scalability to our site-building operation. The platform delivers on everything it promises, which allows our agency to stay laser-focused on growth. There are lots of site-building solutions on the market, but Duda really does stand out from the crowd.”
