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Give your clients a tailored, end-to-end eCommerce experience, built with the independent store components you choose, not the capabilities an eCommerce provider has chosen for you.

Build stores with composable eCommerce at scale

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Add or replace almost any store component

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Duda always provides the out-of-the-box components of store pages, cart and widgets, but you can integrate any other custom component into your store. Use integrations through REST API, Zapier automations, apps and JavaScript based customizations.

Connect a custom payment gateway

Sometimes businesses require a payment gateway that’s different from what Stripe and PayPal have to offer. This could be the result of what people are used to and trust in a certain country, the type of products sold and more.

How you can make it happen with Duda

Using a rich set of API, your agency can easily offer and connect custom payment gateways to a site while store visitors have a seamless shopping experience. Implementation is standard and built right into the Duda platform.

After connecting a custom payment gateway once, you can easily add it to any other future store, accelerating the scalability of your business.

Resources and documentation

Consult our Payment Gateways API and eComm Payment APIs documentation.

Sync with an external catalog

Saas platforms that have access to or manage their merchants’ catalog elsewhere often need to sync it with the store. For this case, syncing with an external catalog can be a great solution.


Multiple locations selling the same catalog (like convenient stores for example), or franchises of a bigger company (like auto shops or wellness products) are some of this case's examples.

How you can make it happen with Duda

Using Duda’s product catalog API gives you full management control over the store's catalog. This includes details like product images, categories, prices, inventory, SKUs and more. Update the catalog just once and it will instantly update everywhere.

Resources and documentation

Consult our eComm Products API for more info and documentation.

Sync between online and POS inventories 

When merchants with an established physical store start thinking about selling online too, they’re faced with the need to ensure they always sell what they can commit to and provide. This means merchants need an easy way to sync between two or more store inventories.

How you can make it happen with Duda

You can achieve this with a 2-step process:


  1. Integrating the physical store’s stock-keeping systems with the inventory management of the site via Product API, an order-created webhook and Orders API. Each time the in-store inventory changes, the site’s inventory updates automatically.

  2. Integrating POS as a custom payment gateway makes it possible for merchants to work only within one system that takes care of it all, both offline and online.
Resources and documentation

Consult our eComm Orders API and Webhook Events Reference guides for more info and documentation.

Build stores for different clients using the same catalog

Agencies that specialize in a certain market niche can leverage a previously created catalog in order to cut production time with the next client.


To give an example, if you've built an online store for an auto parts merchants, you can use that same catalog as a good base for any other clients you may have later on, selling the same auto parts.

How you can make it happen with Duda

Take advantage of Duda’s custom templates option - save the default product catalog as part of a custom template. Then, any site you create based off of this template will already include that same default catalog. Add the minor tweaks to accommodate it to each merchant either through the store’s catalog management or through API.

Resources and documentation

Learn more about Custom Site Templates and our eComm Products API documentation.

Customize user emails, SMS and WhatsApp communication

Customized communication answers the need for omnichannel sales and updating buyers. It gives merchants the added value of reaching out to audiences in the channel they prefer and feel comfortable with, like text or WhatsApp messages instead of or in addition to, standard emails.

How you can make it happen with Duda

Using a webhook triggered by newly created orders in combination with our orders API, you can instantly know about and text the buyer as soon as a new store order comes in. Easily set up and adjust these messages to your client’s tone of voice and messaging.

Resources and documentation

Consult our Webhook Events Reference doc and eComm Orders API documentation. 

Integrate a custom shipping provider

Often merchants will prefer to work with specific shipping providers due to location or business constraints. You can incorporate any custom shipping provider into your client’s store, as long as that provider has an integration option.

How you can make it happen with Duda

Use the custom shipping API to set up and integrate external shipping providers with your eComm sites. If you want, you can also hide the default shipping options Duda provides.

Resources and documentation

Consult our Custom Shipping API documentation. 

Create a price comparison site or marketplace

This is relevant for businesses and agencies that operate multiple stores within the same market, and are looking to create a price comparison or marketplace site where many merchants’ offers are grouped together, like the shopping experience on NewEgg.com.

How you can make it happen with Duda

You can easily sync data from multiple catalogs using Duda’s Product API with webhooks to aggregate all offers for the same product, and display them all on the site with links to each store’s product page.

Resources and documentation

Consult our Product API documentation.

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Learn more about Duda's native eCommerce solution